HAIR Scents

Super rich & super thick conditioner that provides serious hydration for coils & tight textures. Avocado Oil, Shea Butter & Safflower Oil provide this formula with the signature “PATTERN slip” for easy detangling & great curl clumping.

The Protective Style Set: Deep Scalp Detox cleanses, Scalp Serum soothes & cools, Edge Control styles edges & Edge Tool shapes & swoops.

Ideal for fine or thin curly hair, this conditioner provides weightless moisture, helps with detangling & doubles as a co-wash. Infused with Coconut Oil, Irish Moss & Biotin to fortify strands while providing slippage.

Add this hydrating shampoo for curly hair to your natural hair care routine. Creamy, luxurious & boosted with a blend of glorious oils, our Hydration Shampoo moisturizes dry hair, & helps curls & coils of every curl type dance in a wash of liquid sunshine. This gentle, moisturizing formula can softly lather to cleanse your hair & scalp, removing build-up & dirt without stripping away moisture. With our hydrating shampoo, we skip harsh surfactants such as SLS or SLES & bathe your curl pattern in a moisture-rich formula with nourishing ingredients like Shea Butter, Aloe Vera Leaf Juice, Coconut Oil & Honey. No matter your hair type - thick hair, fine hair, curly hair & damaged hair is left healthy & hydrated, get ready to be pampered by your favorite PATTERN hair products like our hydrating conditioner, our leave-in conditioner & more.

Fragrance: Tracee picked this to be clean & not over-powering. Notes are an exotic floral scent mélange of Jasmine, Bergamot & Sweet Sandalwood.

2022 InStyle Best Beauty Buy Winner
2020 Glamour Beauty Award Winner for Best Pro Shampoo for Curls
2020 NewBeauty Award Winner for Best Shampoo for Curls
2020 Woman's Health, Healthy Hair Award Winner
2019 Very Good Light, Lightening Award Winner
2019 Gloss Angeles’ Best Hair Launches

Provides the deep cleaning benefits of clarifying shampoo without stripping away healthy oils. Our shampoo is boosted by antioxidant-rich Matcha Green Tea, Aloe Vera & Panthenol which promotes strong hair, removes buildup & revives scalps.

An ultra-lightweight Shine Spray with Castor Oil & Plumeria Extract that adds luminous, soft shine to curls while nourishing & protecting against humidity.

The Tight Texture Starter Bundle includes 5 essentials to hydrate, define, & nourish strands for wash-&-gos, braids, or twist outs.

A nutrient-rich hair mask with White Tea & Manuka Honey that strengthens, restores moisture & reduces breakage—leaving curls softer & more resilient.

An award-winning, moisture-rich conditioner with Jojoba & Olive Oils that hydrates, adds slip & defines curls.

For travel or trial, our Texture Travel Set includes all of the essentials to keep your hair fully clean & deeply hydrated no matter where you go.

A flexible, nourishing gel with Sea Moss, Aloe & Chia Seeds that delivers long-lasting hold & a sleek look without drying hair.

Juicy Wash & Go Cocktail Sampler Set: Leave-In Conditioner preps, Curl Gel defines, Strong Hold Gel locks in style & Jojoba Oil seals in moisture.

Our Holy Grail in three signature scents. This mini kit features our #1 bestselling Leave-In Conditioner to hydrate, define & detangle curls on the go.

A tingly, hydrating scalp serum with Peppermint, Rosemary & Lavender Oils that soothes roots, moisturizes & refreshes the scalp.

A lightweight, residue-free hair oil with Safflower, Olive, Lavender & Jojoba Oils that reduces breakage & soothes the scalp & hair shaft.